One of the biggest beer firms in the world, Anheuser-Busch is advocating a change in US beer label standards, according to a recent FOX Business article. Recently, CEO Brendan Whitworth said the firm prefers to refer to beers produced in the United States using "American" instead of "domestic." This shift, in his opinion, would more fairly represent the local components utilized in American beers and the labor of effort of the brewers.
Whitworth mentioned stated that 99% of the beer Anheuser-Busch sold in the United States utilizes American-grown components such as rice, barley, and hops. He argued that the word "domestic" did not fairly capture the American roots of the company. Instead, he believes "American" would be a more powerful term to highlight the company's support of local farmers.
The controversy over labeling comes at a period when American customers are displaying increased desire to purchase locally produced goods. Many businesses, including those in the food and beverage industry, have been emphasizing their U.S. sourcing and manufacturing appeal to patriotic consumers. Given political unrest and changes in brand loyalty, Anheuser-Busch's demand for "American-made" beer could serve as a wise and necessary marketing tactic.
Anheuser-Busch is dedicated to spearheading this initiative, even if the modification would call for changes to packaging and marketing materials. If the marketing strategy succeeds, other beer companies may follow suit, therefore changing the labeling and marketing of American-made goods. Whether or not the beer business embraces this shift, Anheuser-Busch's support emphasizes the rising relevance of "Made in America" branding in the modern market.
